In this episode of Get Real Wealthy Season 2, Quentin talks about how you can make a great ad for your rental properties.
Quentin says that these are some of the tips mentioned in The Filling Vacancies Toolbox book, which is a step-by-step guide for Real Estate investors and landlords for renting out residential real estate. He says that a great ad is important because if you don’t get people into your rental units to actually take a look at them, you’re not going to rent them out. The first thing you can think about is, what you see first, when you come to the website, because the days of newspaper ads are gone, and offline marketing is now limited to options like student rentals, etc. So, in an online ad, the first thing that people see is the title. The title needs to be compelling and grab the attention of the reader and make them want to click on the link.
He further adds “Now, the great thing about online is that you have an infinite amount of space, you don’t have to be overly descriptive, but be descriptive, help the tenant to visualize the property, what are the aspects of the property that really make it unique and different.” Quentin says that the key here is to focus on benefits and not features. Describe the actual benefits of the area like schools, parks, malls, etc. You should also be upfront with rent numbers, and any additional utilities and or maintenance agreements or anything like that on the rental ad.
Furthermore, you should have images of the property that highlight the mentioned benefits. He adds “add lots of pictures to be to be able to show what the unit looks like show the best features.” Lastly, you should clearly mention how they can contact and reach out to you. Some apps can help you with answering FAQs as well. In conclusion, he says that these are a few of the tips that can help you make great rental ads, and if you want more tools like this, you should check out the book The Filling Vacancies Toolbox on Amazon.
Important Links and Resources
Quentin D’Souza is the Chief Education Officer of the Durham Real Estate Investor Club. Author of The Action Taker's Real Estate Investing Planner, The Property Management Toolbox: A How-To Guide for Ontario Real Estate Investors and Landlords, The Filling Vacancies Toolbox: A Step-By-Step Guide for Ontario Real Estate Investors and Landlords for Renting Out Residential Real Estate, and The Ultimate Wealth Strategy: Your Complete Guide to Buying, Fixing, Refinancing, and Renting Real Estate.